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A variety of questions types can increase interactivity and improve data collection.
In this article:
- Constant Sum
- Pick, Group, and Rank
- Hot Spot
- Heat Map
- Graphic Slider
- Gap Analysis
- Net Promoter® Score (NPS®)
- Highlight
- Signature
- Drill Down
- CSV Files for Drill Down Questions
- Timing
- Meta Info
- File Upload
- Captcha Verification
Constant Sum
Constant Sum questions set percentage allocations (i.e. the percentage of a budget spent in specific categories). Each entry is summed and displayed in real time.
Pick, Group, and Rank
Pick, Group, and Rank options allow respondents to drag and drop items into categories or groups.
Hot Spot
Hot Spot questions can be used for "concept testing" (i.e. Which portions of this ad stand out to you?) and "usability testing" (i.e. Which elements on this webpage are unclear?). Hot spots allow respondents to click predefined regions within the image. Region shapes are created manually. You can have as many clickable regions as needed.
Heat Map
Heat Map questions are similar to Hot Spots. Screen coordinates are captured as participants click an image. The most oft-clicked areas are clearly visible in the results. You can also add hidden regions.
Graphic Slider
Graphic Slider questions capture preferences with the help of a graphic, for instance, changing a smiley face or picking a letter grade. Graphic Sliders are particularly useful for younger audiences.
Gap Analysis
Gap Analysis questions identify positive or negative satisfaction gaps and allow respondents to clarify why they selected their answer.
Net Promoter Score®
Net Promoter® Score (NPS®) questions were developed by Fred Reichheld. NPS is a customer loyalty metric with a standard format: “On a scale from 0–10, how likely are you to recommend our [company/product] to a friend or colleague?”
A Net Promoter® Score is calculated by taking the percentage of Promoters and subtracting the Detractors. If respondents select 0–6, they’re a Detractor. Similarly, 7–8 means they are Passive. Finally, 9–10 means they are a Promoter.
Highlight
Highlight questions let participants select words or phrases from text samples and then select their level of “like” or “dislike” for the text segments.
Signature
Signature questions let participants draw their signature with a mouse or with their finger on mobile devices.
Drill Down
Drill Down questions can make it easy to sort through long lists of options. Respondents pick from a general category and then “drill down” to more precise answers.
For example, after selecting an automaker, a car buyer can drill down to a specific car Year, Make, and Model.
CSV Files for Drill Down Questions
Drill down choices are set up in applications like Microsoft Excel that can save Comma Separated Values or CSV files.
Columns are created for each dropdown menu you would like included. Rows are used for each possible combination of choices.
To upload a CSV file into Qualtrics
- Select Click here to add answers.
- Browse to your CSV file and click Import.
Timing
Timing questions are hidden to respondents and track time. You can use them to limit how long participants spend on a survey page or track average response times.
Meta Info
Meta Info questions are also hidden and record public information about a respondent’s device, operating system, and browser type.
File Upload
File Upload collects user-uploaded photos and documents.
Captcha Verification
Captcha Verification ensures that respondents aren’t robots by presenting a “challenge” that must be solved to proceed.
